Stray Rats
Original Character IP / Character Design / Visual Storytelling
Stray Rats is an original character IP designed for the streetwear brand “Stray Rats,” founded in Miami in 2010. It is about urban rats dealing with everyday chaos, bad luck, and small emotional breakdowns. The project uses expressive poses, rough humor, and hand-drawn line work to build a cast of characters that can expand into Web Design, Comics, stickers, merchandise, social media content, and short animations.
Stray Rats Character Lineup
A character lineup for the Stray Rats apparel universe, introducing different rats from the same street-born crew. Each rat has a distinct personality, designed for clothing graphics, stickers, social media visuals, and brand merchandise.
Brim
A cocky street rat with a tilted cap and sunglasses. Calm, sarcastic, and always acting like he owns the block.
Riot
The most aggressive rat in the crew. Loud, chaotic, short-tempered, and perfect for bold graphic moments.
Mimi
A dramatic rat with piercings and a sharp attitude.
Specifically designed for the side brand “Rat Girl. “
Logo Development
A graffiti-inspired logotype developed through sketch refinement, focusing on bold form, hand-drawn texture, and a high-contrast color system. The street-style logo can also be applied to real urban settings, such as subway posters or wall graphics in New York, using graffiti culture to strengthen the brand’s visibility.
